--- Not a real team. This is for example purposes only. ---

Partner with the personality behind the performance.

As motorsports evolves, so do sponsorship opportunities. Our Driver NIL Program allows your brand to align directly with the star at the center of the action—the driver. This isn't just a logo on a car. It's a partnership built around personality, presence, and influence—on the track, off the track, and online.

If you're looking for authentic brand representation by an athlete who connects with fans and media alike, this package puts your name in the spotlight alongside one of racing’s most marketable drivers.

Assets & Branding Opportunities

• Driver Uniform Branding

• Logo placement on front chest, sleeve, or upper collar area

• Seen during podium ceremonies, interviews, and pre-race events

• Helmet Branding

• Logo decal on one or both sides of driver helmet

• Highly visible in-car and through media coverage, livestreams, and fan content

• Hero Card & Appearance Branding

• Logo or mention on hero cards distributed at fan events

• Co-branded driver appearances, including meet & greets or community events

Benefits of NIL Sponsorship

• Direct Alignment with Driver Persona – Personality-driven marketing from a trusted figure in the sport

• Social Media Integration – Regular shout-outs, product tags, and co-branded posts

• Interview Visibility – Logo appears during driver media obligations, livestreams, and podcasts

• Photo & Video Content – Use of driver likeness and team-approved imagery in your marketing campaigns

• Product Endorsement Opportunities – Personalized review or testimonial from the driver (pending approval)

Exposure Opportunities

• Visibility during grid walks, driver intros, and TV/podium moments

• Meet-and-greet events, sponsor activations, or hospitality experiences featuring the driver

Off the Track & Online:

• Personalized video shout-outs or promotional clips

• Instagram Stories/Reels, TikToks, X posts, and live sessions

• Brand tagged in fan-shared images and team coverage

Custom Activation Add-Ons (Optional):

• Co-Branded Content Series – BTS footage, “day in the life,” or track previews

• Branded Driver Merch Collab – Limited edition hats, shirts, or stickers

• Discount Code or Affiliate Promotion – Drive sales and track fan engagement

• Corporate Appearances – Driver visit to your office, store, or event (fee varies)

Why NIL Works in Motorsports:

• Fans follow drivers more than teams—your brand rides with their momentum

• Athletes build trust, loyalty, and influence in key demographics

• NIL deals create personality-driven content that cuts through the noise

• Brand storytelling feels natural when tied to a real racing journey

Let’s Get Rolling:

• Book your Driver NIL Sponsorship today on RaceTeams.com

• Contact us for available drivers, media kit, and pricing tiers.

--- Image license and credit through Shutterstock, Inc. and Rich Corbett Photo ---

--- Video license Creative Commons (CC) ---