--- Not a real team. This is for example purposes only. ---

The race might end at the checkered flag, but the story’s just getting started.

The Post-Race Download is our team’s most-viewed, most-shared, and most-talked-about content—a raw, entertaining, behind-the-scenes recap of everything that happened on race day. From victory lane to pit lane drama, fans turn to this content for the story you won’t see on the leaderboard.

Now, your brand can own that moment.

What Is the Post-Race Download?

• It’s a weekly video + social content package posted within 24–48 hours after each race, including:

• Recap video (2–5 min) with voiceover or driver commentary

• Behind-the-scenes photos and storylines

• Instagram Reels, TikToks, YouTube Shorts, and Facebook/Instagram posts

• Audio soundbites from driver, crew chief, and team personalities

• Appearances by guest influencers, sponsors, and fans

Sponsorship Package Includes:

• Your Brand as the Presenting Sponsor on (2) Post Race Downloads

• “Post-Race Download presented by [Your Company]”

• Logo watermark or opening animation in all video content

• Branded social captions and in-post mentions

• Tagging + Link Placement

• Direct brand tags on Instagram, TikTok, Facebook, X, YouTube

• Clickable link in bio and post descriptions for traffic-driving CTA

• Brand Mentions by Driver or Host

• Optional scripted shout-out or product placement

• Bonus exposure if featured in victory lane or viral moments

Fan Engagement Add-Ons (Highly Recommended):

• Branded Giveaway: “Comment your favorite moment from the race for a chance to win [product/swag] from [Your Brand]!”

• Fan Polls or Predictions: “Brought to you by [Your Brand]: Vote for ________ !” or “What was the craziest moment?”

• Custom Hashtag Challenge: #PostRacePoweredBy[YourBrand] with repost incentives or influencer boosts

• Influencer Collab Episodes: Feature a motorsports influencer or content creator in the download to co-host or react to the race

• Brand gains exposure through dual channel sharing

Reach & Impact:

• Average Views Per Post: 100K–300K+

• High engagement: Fans comment, tag, and share organically

• Targets a demo of 18–45 motorsports fans, tradespeople, car lovers, and weekend warriors

• Great way to tie brand to race culture, storytelling, and personality-driven content

Best For Brands In:

• Technology

• Electronics

• Automotive

• Fitness

• Apparel

Sponsor the Post-Race Download and turn race fans into brand fans.

--- Image license and credit through Shutterstock, Inc. and Rich Corbett Photo ---

--- Video license Creative Commons (CC) ---