What Can You Sponsor on RaceTeams?

Explore sponsorships, commercial rights, hospitality, activation, media, broadcast, technical partnerships and other opportunities that teams, drivers, tracks, series and racing stakeholders can offer brands.

700+ Ways to Partner in Motorsports

RaceTeams.com Partner gives teams, drivers, tracks, series, events, media companies, broadcasters, manufacturers, suppliers and other motorsports stakeholders a place to package and promote commercial partnership opportunities.

A partnership can be much more than putting a logo on a race car.

A team may have valuable content, hospitality, B2B relationships, technical credibility and access to a passionate fan base. A driver may offer personal-brand rights, appearances and social reach. A racetrack may have naming rights, signage, hospitality and thousands of customers walking through its gates. A series may offer national media, event integration and category exclusivity. A broadcaster or publisher may have an audience that a brand wants to reach.

If a business can receive rights, access, exposure, content, experiences, audience engagement, business development opportunities or measurable commercial value in return for its investment or support, it may belong in RaceTeams Partner.

Partnership rights should only be offered by the party that controls them and may be subject to team, track, series, sanctioning-body, media or other approvals.

Team Sponsorships & Partnerships

Race teams control some of the most visible and versatile commercial assets in motorsports. Opportunities can range from a single local race to a national season-long program.

Primary & Major Team Partnerships

Primary team sponsorship
Season-long primary sponsorship
Multi-race primary sponsorship
Single-race primary sponsorship
Championship campaign sponsorship
Team naming-rights partnership
Presenting team partnership
Major associate sponsorship
Founding partner relationship
Multi-year team partnership
Regional team sponsorship
Local-market team sponsorship
Driver-and-team combined sponsorship
Multi-car team sponsorship
Multi-class team sponsorship
Development team sponsorship

Race Vehicle Branding

Primary race car branding
Associate race car branding
Hood branding
Quarter-panel branding
Door branding
Roof branding
Rear bumper branding
Front bumper branding
Decklid branding
Spoiler branding
Wing branding
Nose branding
Sidepod branding
Engine-cover branding
Wheel and wheel-cover branding
In-car branding
Cockpit branding
Dashboard branding
Motorcycle branding
Kart branding
Off-road vehicle branding
Transport vehicle branding

Team Equipment & Paddock Branding

Team transporter branding
Hauler-side branding
Trailer branding
Pit box branding
War wagon branding
Timing stand branding
Pit cart branding
Tool cart branding
Tire cart branding
Team canopy branding
Garage branding
Paddock branding
Team uniforms
Crew shirts
Pit crew firesuits
Crew helmets
Team equipment branding
Shop equipment branding
Team hospitality-area branding

Team Identity & Intellectual Property

Team logo usage rights
Team marks usage
Co-branded advertising rights
Team imagery rights
Race car imagery rights
Team photography rights
Team video rights
Team name association
"Official Partner of" rights
"Official Sponsor of" rights
Category-exclusive team rights
Promotional rights
Retail promotion rights
Point-of-sale usage rights
Packaging integration rights

Team Digital & Content Partnerships

Team website sponsorship
Team social media sponsorship
Team newsletter sponsorship
Team email sponsorship
Race recap sponsorship
Race preview sponsorship
Behind-the-scenes content sponsorship
Race shop content sponsorship
Technical content sponsorship
Team video-series sponsorship
YouTube series sponsorship
Podcast sponsorship
Livestream sponsorship
Social content series
Short-form video partnership
Driver-and-team content series
Race weekend content sponsorship
Branded storytelling series
Sponsored technical features
Sponsored race debriefs
Sponsored shop tours
Team documentary partnership

Technical & Product Partnerships

Official team supplier
Official technical partner
Official equipment partner
Official tool partner
Official tire partner
Official wheel partner
Official lubricant partner
Official fuel partner
Official battery partner
Official safety equipment partner
Official apparel partner
Official communications partner
Official electronics partner
Official data partner
Official software partner
Official transportation partner
Official logistics partner
Official fabrication partner
Official engine partner
Official drivetrain partner
Official suspension partner
Official brake partner
Product-development partnership
Product-testing partnership
Technical-development partnership
Prototype testing program
Race-proven product partnership

Product Support & Value-in-Kind Partnerships

Parts support partnership
Tire support partnership
Fuel support partnership
Lubricant support partnership
Tool support partnership
Safety equipment support
Apparel support
Transportation support
Hotel and lodging support
Food and beverage support
Communications equipment support
Technology support
Software support
Shop equipment support
Fabrication support
Logistics support
Vehicle support
Promotional product support

Race & Event-Specific Team Partnerships

Daytona sponsorship
Indianapolis sponsorship
Championship race sponsorship
Home-market race sponsorship
Special-event sponsorship
Debut-race sponsorship
Milestone-race sponsorship
Anniversary-race sponsorship
Throwback paint-scheme sponsorship
Heritage program sponsorship
Military appreciation sponsorship
Charity race sponsorship
Playoff or championship-round sponsorship
Race-weekend presenting partnership

Business-to-Business Team Partnerships

Customer development partnership
Dealer engagement partnership
Distributor engagement program
Vendor relationship program
Business networking partnership
Executive relationship program
Customer hospitality partnership
Sales incentive partnership
Channel partner program
Employee engagement partnership
Recruiting partnership
Workforce development partnership
Supplier networking program

Driver Sponsorships & Partnerships

Drivers can offer a commercial platform independent of—or complementary to—the race team.

Primary Driver Partnerships

Personal driver sponsorship
Season-long driver partnership
Multi-race driver partnership
Single-event driver sponsorship
Driver presenting partnership
Driver ambassador relationship
Brand ambassador program
Personal endorsement partnership
Driver development sponsorship
Young driver sponsorship
Rookie-season sponsorship
Championship campaign sponsorship
Career development partnership
International driver partnership

Driver Branding

Firesuit branding
Helmet branding
Helmet visor branding
Racing shoe branding
Racing glove branding
Driver apparel branding
Driver hat branding
Driver merchandise branding
Driver personal vehicle branding
Driver appearance wardrobe branding
Driver pit-sign branding
Driver autograph-card branding

Driver Digital & Social Media

Driver website sponsorship
Social media partnership
Sponsored Instagram content
Sponsored Facebook content
Sponsored TikTok content
Sponsored YouTube content
Sponsored X content
Driver newsletter sponsorship
Driver podcast sponsorship
Driver livestream sponsorship
Race recap content
Behind-the-scenes content
Training content
Travel content
Lifestyle content
Technical content
Sponsor product content
Branded short-form video
Driver Q&A sponsorship
Race-weekend diary sponsorship
Driver documentary partnership

Driver Appearances & Personal Services

Sponsor appearances
Customer appearances
Dealer appearances
Trade-show appearances
Retail appearances
Employee events
Customer appreciation events
Corporate speaking
Keynote speaking
Media appearances
Sponsor content shoots
Commercial production
Advertising production
Product demonstrations
Social media takeovers
VIP meet-and-greets
Autograph sessions

Driver Licensing & Endorsements

Driver name-and-likeness rights
Driver image rights
Driver autograph rights
Driver merchandise licensing
Co-branded merchandise
Product endorsement
Advertising endorsement
Retail campaign endorsement
Packaging endorsement
Digital advertising rights
Point-of-sale promotion
Sweepstakes integration
Promotional giveaway rights

Driver Product & Technical Partnerships

Helmet partner
Firesuit partner
Safety gear partner
Apparel partner
Footwear partner
Fitness partner
Nutrition partner
Hydration partner
Training partner
Simulator partner
Communications partner
Technology partner
Automotive partner
Personal vehicle partner
Travel partner
Luggage partner
Watch partner
Eyewear partner

Driver Development & Support Partnerships

Race entry support
Testing support
Coaching support
Travel support
Equipment support
Licensing support
Driver development program
Scholarship partnership
Academy sponsorship
Career advancement partnership
International racing support
Grassroots-to-professional driver partnership

Track, Series & Event Sponsorships

Tracks, series, sanctioning bodies and promoters can offer commercial rights across the event experience—from the ticket buyer entering the property to the viewer watching from home.

Naming & Entitlement Rights

Series title sponsorship
Championship title sponsorship
Race entitlement
Event title sponsorship
Event presenting sponsorship
Race presenting sponsorship
Weekend presenting sponsorship
Track naming rights
Facility naming rights
Grandstand naming rights
Tower naming rights
Hospitality building naming rights
Victory lane naming rights
Media center naming rights
Fan zone naming rights
Paddock naming rights
Garage naming rights
Pit lane naming rights
Starting grid naming rights
Qualifying naming rights
Practice session naming rights

Track & Facility Branding

Trackside billboard
Frontstretch signage
Backstretch signage
Turn signage
Wall signage
Bridge signage
Gantry signage
Scoreboard branding
Video board branding
Digital signage
Entrance signage
Ticket-gate branding
Credential-area branding
Concourse signage
Garage signage
Paddock signage
Pit lane signage
Victory lane branding
Winner's circle branding
Media center branding
Press conference backdrop
Interview backdrop
Hospitality signage
Suite branding
Parking area branding
Shuttle branding
Track service vehicle branding
Pace car branding
Safety vehicle branding

Series & Competition Assets

Championship trophy sponsorship
Points standings sponsorship
Rookie award sponsorship
Pole award sponsorship
Fastest lap award
Hard charger award
Most laps led award
Pit crew award
Mechanic award
Crew chief award
Sportsmanship award
Fan-voted award
Driver of the race award
Team of the race award
Qualifying award
Stage or segment award
Bonus program sponsorship
Contingency award program
Prize money program
Championship bonus program

Broadcast & Media Integration

Broadcast presenting sponsorship
Race broadcast sponsorship
Qualifying broadcast sponsorship
Practice broadcast sponsorship
Pre-race show sponsorship
Post-race show sponsorship
Broadcast segment sponsorship
Starting lineup sponsorship
Race recap sponsorship
Points standings graphic sponsorship
Fastest lap graphic sponsorship
Onboard camera sponsorship
In-car camera sponsorship
Helmet camera sponsorship
Drone camera sponsorship
Pit camera sponsorship
Radio broadcast sponsorship
Streaming sponsorship
Digital broadcast sponsorship
Commercial inventory
Branded broadcast features
Sponsored interviews
Sponsored technical segments
Sponsored replay features

Digital & Social Rights

Series website sponsorship
Event website sponsorship
Track website sponsorship
Mobile app sponsorship
Livestream sponsorship
Social media sponsorship
Social content series
Email sponsorship
Newsletter sponsorship
Ticket confirmation sponsorship
Digital ticket branding
Results page sponsorship
Live timing sponsorship
Race leaderboard sponsorship
Fantasy racing sponsorship
Fan voting sponsorship
Digital sweepstakes
Branded content partnership
Podcast sponsorship

Fan Engagement

Fan zone sponsorship
Kids zone sponsorship
Family zone sponsorship
Camping area sponsorship
Tailgate area sponsorship
Concert sponsorship
Driver autograph session sponsorship
Fan walk sponsorship
Grid walk sponsorship
Track walk sponsorship
Pre-race ceremony sponsorship
Driver introductions sponsorship
National anthem sponsorship
Opening ceremony sponsorship
Victory celebration sponsorship
Fan giveaway sponsorship
Sweepstakes sponsorship
Ticket promotion
Consumer sampling program
Product demonstration program

A sponsorship becomes more valuable when the brand has a clear way to use it. These opportunities can be offered independently or bundled with team, driver, track, series or event rights.

Hospitality & Guest Entertainment

Race tickets
Premium race tickets
Hospitality passes
VIP credentials
Garage passes
Paddock passes
Pit access
Grid access
Pre-race access
Post-race access
Hospitality suite access
Private hospitality
Chalet hospitality
Team hospitality
Track hospitality
Series hospitality
VIP lounges
Corporate suites
Private viewing areas
Hosted race weekends
Executive race weekends
Customer race weekends
Employee race weekends
Dealer race weekends
Distributor race weekends
VIP guest programs

Behind-the-Scenes Experiences

Team garage tours
Race shop tours
Transporter tours
Technical tours
Pit tours
Paddock tours
Race control tours
Broadcast booth tours
Media center tours
Driver meet-and-greets
Team owner meet-and-greets
Crew chief meet-and-greets
Engineer meet-and-greets
Pit crew meet-and-greets
Driver Q&A sessions
Technical Q&A sessions
Pre-race briefings
Post-race debriefs
Guided race weekend tours

Corporate & Customer Programs

Customer appreciation program
Sales incentive program
Dealer incentive program
Distributor incentive program
Employee reward program
Executive networking event
Customer networking event
Business-development program
Prospect entertainment
Vendor entertainment
Supplier engagement
Employee engagement
Team-building program
Leadership event
Sales meeting
Corporate retreat
Dealer meeting
Distributor conference
Product launch

Fan Activation

Branded fan zone
Interactive display
Product sampling
Product demonstration
Consumer trial
Racing simulator activation
Pit stop challenge
Tire change challenge
Reaction-time challenge
Photo booth
Race car photo opportunity
Driver cutout activation
Prize wheel
Sweepstakes
Contest
Fan giveaway
Branded merchandise giveaway
Coupon distribution
QR-code engagement
Lead-generation activation
Data capture activation
Mobile activation unit
Experiential display
Pop-up retail activation

Dealer & Retail Activation

Dealer appearance program
Retail appearance program
Show car dealership tour
Race car retail display
Driver dealership tour
Consumer promotion
Purchase incentive
Retail sweepstakes
Ticket-with-purchase promotion
Product display program
Point-of-sale program
Dealer employee engagement
Distributor activation
Retail event sponsorship

Content Activation

Sponsor-branded video series
Social media series
Behind-the-scenes series
Technical content series
Driver content series
Race weekend content
Product integration
Product demonstration content
Branded photography
Customer testimonial content
Employee content
Dealer content
Documentary content
Sponsored podcast
Sponsored livestream
Influencer collaboration

Employee & Workforce Activation

Employee appreciation event
Employee ticket program
Employee hospitality
Recruiting event
Skilled-trade recruiting
Engineering recruiting
Technician recruiting
Veteran recruiting
College recruiting
STEM activation
Employee recognition
Internal communications content
Executive speaking
Leadership programming

Community & Cause Activation

Charity partnership
Community outreach program
School program
STEM education program
Youth motorsports program
Military appreciation program
First responder program
Healthcare awareness program
Sustainability activation
Local community initiative
Fundraising program
Cause-marketing program

Other Sponsorships & Partnership Opportunities

This category gives the broader racing industry a place to offer valuable commercial opportunities that do not fit neatly into team, driver, track or event sponsorship.

Media & Broadcast Partnerships

Motorsports television sponsorship
Streaming platform sponsorship
Radio broadcast sponsorship
Podcast sponsorship
Motorsports website sponsorship
Racing publication sponsorship
Digital magazine sponsorship
Print magazine sponsorship
Racing newsletter sponsorship
YouTube channel sponsorship
Social media channel sponsorship
Race highlights sponsorship
News coverage sponsorship
Race recap sponsorship
Interview series sponsorship
Documentary sponsorship
Original content sponsorship
Live show sponsorship
Studio show sponsorship
Pre-race show sponsorship
Post-race show sponsorship
Technical show sponsorship
Motorsports news sponsorship
Broadcast segment sponsorship
Branded content series
On-air presenting partnership
Broadcast graphics sponsorship
Studio set sponsorship
Camera sponsorship
Onboard camera partnership
Livestream presenting partnership

Creator & Influencer Partnerships

Racing creator sponsorship
YouTube creator sponsorship
Podcast host sponsorship
Social influencer partnership
Photographer partnership
Videographer partnership
Racing personality partnership
Technical creator partnership
Builder-content partnership
Restoration-content partnership
Sim racing creator partnership
Race-weekend creator program

Contingency & Performance Programs

Race win contingency
Podium contingency
Top-five contingency
Top-ten contingency
Pole award
Fastest qualifier award
Fastest lap award
Hard charger award
Best appearing car award
Crew chief award
Mechanic award
Rookie award
Sportsmanship award
Championship contingency
Product contingency
Certificate contingency
Cash contingency
Bonus award program
Season-long performance program

Supplier & Industry Partnerships

Preferred supplier partnership
Authorized supplier partnership
Technical supplier relationship
Manufacturing partnership
Distribution partnership
Dealer partnership
Product development partnership
Product validation partnership
Product testing program
Research and development partnership
Technology demonstration partnership
Equipment demonstration partnership
Innovation partnership
Logistics partnership
Transportation partnership
Safety partnership
Sustainability partnership

Licensing & Co-Branding

Motorsports licensing partnership
Team licensing
Driver licensing
Track licensing
Series licensing
Historic racing licensing
Co-branded merchandise
Limited-edition product collaboration
Collectible collaboration
Die-cast partnership
Apparel collaboration
Promotional product collaboration
Retail licensing program
Consumer product collaboration

Education, Workforce & Career Partnerships

Racing school sponsorship
Technical school partnership
University partnership
Engineering program partnership
Skilled trades partnership
Internship program sponsorship
Apprenticeship sponsorship
Scholarship sponsorship
Student racing program sponsorship
Formula SAE partnership
STEM education sponsorship
Workforce recruitment partnership
Technician development program
Driver development academy sponsorship
Crew development program

Grassroots & Community Racing Partnerships

Local race team sponsorship
Local driver sponsorship
Club racing sponsorship
Karting program sponsorship
Youth racing sponsorship
Amateur racing sponsorship
Short-track program sponsorship
Regional series sponsorship
Racing club sponsorship
Car club partnership
Motorsports association sponsorship
Volunteer organization partnership
Racer support fund
Grassroots development program

Sim Racing & Esports Partnerships

Sim racing team sponsorship
Esports driver sponsorship
Sim racing league sponsorship
Esports event sponsorship
Simulator center sponsorship
Broadcast sponsorship
Streaming partnership
Tournament sponsorship
Championship sponsorship
Prize pool sponsorship
Hardware partnership
Software partnership
Simulator equipment partnership
Real-world-to-sim activation
Sim-to-track driver development program

Museums, History & Heritage

Racing museum sponsorship
Historic racing event sponsorship
Vintage racing partnership
Hall of fame sponsorship
Historic vehicle restoration sponsorship
Archive sponsorship
Racing history content partnership
Heritage exhibition sponsorship
Anniversary celebration partnership
Historic race car tour sponsorship

Cross-Property & Custom Partnerships

Team + driver partnership
Team + track partnership
Team + media partnership
Driver + media partnership
Series + broadcast partnership
Track + event partnership
Multi-team partnership
Multi-driver partnership
Multi-track partnership
Multi-series partnership
Multi-event partnership
Regional motorsports package
National motorsports package
Cross-discipline racing package
Year-round motorsports partnership
Custom commercial partnership

What Can You Partner On Through RaceTeams?

These examples are meant to show how broad the commercial side of racing really is.

A local team may have room for a $2,500 partner.

A professional race team may have a national primary sponsorship available.

A driver may have personal rights that are separate from the car.

A track may have an unnamed fan zone or hospitality area.

A series may have an award that could carry a brand's name.

A manufacturer may want racers using and validating its product.

A broadcaster may have a race segment looking for a presenting partner.

A podcast may have a loyal audience a racing brand wants to reach.

A company may care less about logos and more about entertaining customers, recruiting technicians, meeting distributors or creating content.

All of those can be legitimate motorsports partnerships.

Racing will always run on relationships, reputation and people helping people. RaceTeams Partner gives those opportunities a clearer place to be packaged, discovered and discussed.

If you control an audience, asset, platform, property, experience, commercial right or business opportunity that could create value for a partner, consider listing it on RaceTeams.

Turn racing relationships into commercial opportunity.

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Whether you are buying equipment, booking your next opportunity or building a partnership, RaceTeams helps connect the people and businesses moving racing forward.