RaceTeams.com

SellerSuccessGuide

Build stronger Shop, Book, and Partner listings with clear pricing, disclosures, fulfillment terms, deliverables, and dispute-prevention practices.

Build better Shop, Book, and Partner Listings

A strong Listing does more than attract attention. It helps the right Buyer understand exactly what is being offered, what it costs, when it will be delivered, and what happens if plans change.

Clear Listings build trust, shorten the sales process, reduce unnecessary questions, and help prevent cancellations, refund requests, chargebacks, and disputes.

This guide provides practical recommendations for creating successful:

  • Shop Listings for products, vehicles, parts, merchandise, supplies, and equipment
  • Book Listings for services, bookings, rentals, appearances, events, and experiences
  • Partner Listings for sponsorships, promotional opportunities, and business partnerships

This guide does not replace the RaceTeams Terms of Service, Listing Standards & Prohibited Items Policy, Marketplace Transaction, Cancellation, Refund & Dispute Policy, or any applicable law.

1. Your responsibilities as a Seller

When you publish a Listing, you are offering a product, service, booking, sponsorship, or other opportunity directly to the public.

You are responsible for:

  • The truth and accuracy of your Listing
  • Your legal authority to offer the product, service, or opportunity
  • Ownership, title, liens, and intellectual-property rights
  • Product condition, defects, damage, and safety disclosures
  • Pricing and mandatory additional charges
  • Availability and fulfillment
  • Shipping, delivery, scheduling, or performance
  • Licenses, permits, certifications, and qualifications
  • Insurance appropriate to the activity and any coverage required by law, contract, venue, sanctioning body, or RaceTeams
  • Taxes, reporting, warranties, and legal compliance
  • Providing and certifying seller identity, contact, tax, payment, or other information when required by law, Stripe, or RaceTeams marketplace-transparency procedures
  • Cancellation, return, and refund rules
  • Responding to Buyers and resolving transaction concerns
  • The conduct of your employees, contractors, drivers, team members, and representatives
  • Injuries, property damage, losses, or claims caused by you or your Offering

RaceTeams provides marketplace technology, discovery, communications, booking, payment-facilitation, and transaction tools. RaceTeams may separately provide limited high-value Transaction Assistance under a written agreement. Unless that agreement expressly provides otherwise, RaceTeams is not the Seller, service provider, inspector, insurer, employer, guarantor, escrow agent, or party responsible for your performance.

Publishing a Listing or receiving a Seller Profile Reviewed designation does not mean RaceTeams has inspected, independently verified, certified, endorsed, or guaranteed you or your Offering.

Protect your business

Before selling to the public, consider whether your business needs:

  • General liability insurance
  • Product liability insurance
  • Commercial automobile insurance
  • Professional liability insurance
  • Workers compensation coverage
  • Garage or shop coverage
  • Cargo or transportation coverage
  • Event or participant accident coverage
  • Property insurance
  • Written customer agreements
  • Participant waivers and releases
  • Legal, tax, accounting, or insurance advice

The level of protection needed depends on what you sell, where you operate, and the risks involved.

2. Best practices for every Listing

Tell the complete truth

Your Listing should be accurate, current, understandable, and not misleading.

Do not hide or minimize information that could affect a reasonable Buyer’s decision.

Disclose:

  • Known damage
  • Defects and wear
  • Prior repairs or modifications
  • Missing components
  • Unknown history
  • Fitment limitations
  • Testing status
  • Safety concerns
  • Certification dates
  • Title or lien issues
  • Delays or limited availability
  • Restrictions on use
  • Additional required costs

A known problem disclosed before purchase can be evaluated by the Buyer. A known problem discovered after purchase often becomes a dispute.

Use clear Listing titles

Your title should help Buyers quickly understand what is being offered.

A strong title commonly includes:

  • Brand or provider
  • Product or service name
  • Model, year, category, or racing discipline
  • Important condition or availability detail

Better Shop title

2023 Winters Quick-Change Rear End, 10 Races, Complete with Hubs

Better Book title

Two-Hour Late Model Setup Consultation with Trackside Data Review

Better Partner title

2027 Dirt Late Model Primary Sponsorship with 30-Race Activation Package

Avoid titles such as:

  • Great deal
  • Must see
  • Race-ready
  • Best sponsorship available
  • Everything you need
  • Perfect condition

Those statements are vague and difficult to verify.

Use current photos and video

Whenever possible, show the actual product, vehicle, facility, team, service, or sponsorship assets.

Include:

  • Multiple angles
  • Close-ups of wear or damage
  • Serial or identification numbers
  • Certification and date labels
  • Included accessories
  • Packaging
  • Work examples
  • Facilities and equipment
  • Team, vehicle, or event branding
  • Examples of sponsorship placement

Do not digitally alter images to hide defects.

Clearly identify manufacturer images, mockups, renderings, historical photos, or examples that do not show the exact Offering.

State exactly what is included

List every product, component, service, deliverable, revision, appearance, right, or benefit included in the price.

Also identify material exclusions.

For example:

The engine includes the intake manifold, valve covers, oil pan, and water pump. The carburetor, ignition box, headers, starter, fuel pump, and accessory drive are not included.

Disclose the full cost

Before a Buyer commits, disclose all mandatory:

  • Shipping
  • Handling
  • Labor
  • Materials
  • Travel
  • Installation
  • Activation
  • Customization
  • Inspection
  • Title
  • Escrow
  • Facility
  • Equipment
  • Damage-deposit
  • Access
  • Other transaction charges

Do not add a material mandatory charge after commitment unless the Buyer expressly agrees.

Optional upgrades should be clearly identified as optional.

Publish cancellation and refund rules

Your Listing should explain:

  • Whether cancellation is allowed
  • How a cancellation must be submitted
  • Whether a deposit is refundable
  • When custom work becomes nonrefundable
  • Whether returns are accepted
  • The return deadline
  • Required item condition
  • Return-shipping responsibility
  • Cancellation or restocking fees
  • Rescheduling rules
  • Late-arrival and no-show rules
  • Weather and event-closure treatment
  • Refund method and timing

Your rules cannot excuse fraud, lack of ownership, counterfeit goods, material misdescription, non-delivery, or another obligation that cannot legally be disclaimed.

Match your refund promise to the RaceTeams transaction flow

RaceTeams uses Sharetribe's standard transaction process at launch and does not use custom partial-refund code. If an eligible paid transaction is canceled through RaceTeams before completion, the standard platform cancellation returns the full original marketplace payment to the Buyer.

Do not promise a partial RaceTeams cash refund through checkout. Structure your on-platform cancellation rules around remedies RaceTeams can support, such as a full refund where permitted, no refund where lawful, rescheduling, replacement, credit, or make-good. If a completed transaction requires another monetary adjustment, contact RaceTeams before taking action and follow Payment Provider rules and applicable law.

Respond promptly

Respond to a complete Buyer complaint within three business days.

Provide a proposed resolution or request for specific additional information within seven calendar days, unless a shorter platform, payment-provider, or legal deadline applies.

Ignoring a Buyer often turns a manageable concern into a chargeback or formal dispute.

Keep records

Preserve:

  • Listing versions
  • Photos and videos
  • Buyer questions
  • Seller answers
  • Quotes
  • Invoices
  • Specifications
  • Approvals
  • Change orders
  • Tracking records
  • Inspection reports
  • Service records
  • Signed agreements
  • Waivers
  • Refund communications
  • Proof of delivery or performance

Use RaceTeams messaging and transaction tools when possible so the parties have a clear record of what was agreed.

3. Shop Listing best practices

Shop Listings include:

  • Vehicles
  • Engines
  • Parts
  • Components
  • Tools
  • Equipment
  • Merchandise
  • Collectibles
  • Safety products
  • Supplies
  • Competition-only products
  • Qualifying racing fuel and chemical Listings

Describe condition specifically

Avoid relying only on labels such as:

  • New
  • Used
  • Good condition
  • Like new
  • Fresh
  • Race-ready
  • Rebuilt
  • No issues
  • Worked when removed

Explain what those terms mean.

A useful condition description might say:

Used aluminum radiator removed from a late model after approximately 18 races. Several bent fins are visible near the lower-left corner. No known leaks when removed. The radiator has not been pressure tested since removal. Buyer should inspect or test before installation.

Disclose history

Where relevant, include:

  • Date purchased or manufactured
  • Approximate races, miles, hours, cycles, or events
  • Prior owners
  • Competition history
  • Crash or impact history
  • Fire, flood, or heat exposure
  • Repairs
  • Rebuilds
  • Modifications
  • Service records
  • Storage conditions
  • Reason for sale

Do not claim that a product has a clean history unless you have a reasonable basis for the statement.

Explain testing status

State whether the item has been:

  • Inspected
  • Run
  • Driven
  • Dyno tested
  • Pressure tested
  • Leak tested
  • Bench tested
  • Measured
  • Magnafluxed
  • Recertified
  • Professionally evaluated

Clearly distinguish current testing from past performance.

“Worked when removed” does not mean the item is currently tested or warranted.

Provide fitment information

Include:

  • Manufacturer
  • Part number
  • Model
  • Year range
  • Engine or chassis type
  • Measurements
  • Mounting requirements
  • Required modifications
  • Known incompatibilities

Do not say a product “fits all” unless that claim is accurate.

Where compatibility depends on the Buyer’s configuration, state:

Buyer is responsible for independently confirming fitment and compatibility before purchase.

Vehicles and high-value property

For vehicles, trailers, haulers, engines, and other high-value items, disclose:

  • Legal owner
  • Title status
  • Vehicle identification or serial number
  • Existing liens
  • Odometer, hours, or usage
  • Major repairs
  • Accident or damage history
  • Included spares
  • Missing equipment
  • Inspection options
  • Pickup or delivery terms
  • Deposit requirements
  • Escrow or closing process

Do not publish unredacted title documents, identification documents, bank information, or other sensitive records.

Competition-only products

Clearly state when an item:

  • Is for competition or closed-course use only
  • Is not street legal
  • Is not approved for public-road use
  • Requires professional installation
  • Lacks a certification
  • Has an expired certification
  • May violate emissions, noise, or equipment rules
  • Is prohibited by certain tracks, classes, series, or sanctioning bodies

“For racing use only” does not make an otherwise unlawful product legal.

Fuel and chemical Listings

For qualifying racing fuels, oils, additives, and chemicals, disclose:

  • Manufacturer
  • Product name
  • Quantity and container size
  • Sealed, opened, or partially used condition
  • Safety Data Sheet availability
  • Hazard classification
  • Storage and handling requirements
  • Fire, health, and environmental risks
  • Shipping restrictions
  • Pickup or delivery method
  • Geographic restrictions

RaceTeams may limit these Listings to inquiry-only or compliant local pickup and may disable online payment or ordinary shipping. Products or materials prohibited or unsupported by Stripe may not use RaceTeams/Stripe checkout even if they may lawfully be advertised or transferred using another compliant method.

Shop Listing dispute-prevention checklist

Before publishing, confirm:

  • The photos show the actual item.
  • Every known defect is disclosed.
  • The condition description is specific.
  • The part number and measurements are accurate.
  • Fitment claims are supportable.
  • Included and excluded components are listed.
  • Shipping costs and timing are clear.
  • The return policy is visible.
  • Title, lien, and ownership information is accurate.
  • The product is not stolen, counterfeit, recalled, or prohibited.
  • You have records supporting important claims.

4. Book Listing best practices

Book Listings include:

  • Professional services
  • Mechanical and fabrication work
  • Coaching
  • Consulting
  • Transportation
  • Driver appearances
  • Vehicle displays
  • Facility rentals
  • Race-car rentals
  • Track experiences
  • Hospitality
  • Events
  • Tours
  • Instruction
  • Other scheduled services and experiences

Define the service

Explain exactly what the Buyer is booking.

Include:

  • Scope of work
  • Session or service length
  • Number of participants
  • Location
  • Deliverables
  • Equipment included
  • Equipment the Buyer must provide
  • Preparation requirements
  • Start and completion expectations
  • Communication method
  • Follow-up support
  • Material exclusions

Avoid open-ended descriptions such as:

Full setup help included.

Use something more specific:

Includes one two-hour remote consultation, review of up to three data files, one written setup recommendation, and one 30-minute follow-up call within 14 days.

Explain the booking process

Tell the Buyer:

  • Whether the booking is immediately confirmed or requires Seller acceptance
  • Available dates and times
  • Time zone
  • Required lead time
  • Rescheduling rules
  • Deposit requirements
  • Final-payment deadline
  • Check-in or arrival procedure
  • Late-arrival policy
  • No-show policy
  • Cancellation deadline
  • Weather or closure procedure

Keep your calendar current. Do not accept a booking you cannot reasonably perform.

Disclose qualifications

Where relevant, describe:

  • Professional experience
  • Racing background
  • Licenses
  • Certifications
  • Insurance
  • Commercial operating authority
  • Series or track credentials
  • Specialized training
  • Facility permissions

Do not claim to be licensed, certified, approved, or endorsed unless the statement is accurate.

Address participant safety

For physical activities, rentals, events, instruction, or track access, disclose:

  • Inherent risks
  • Minimum age
  • Guardian requirements
  • Driver’s-license requirements
  • Experience requirements
  • Health or physical requirements
  • Required safety equipment
  • Clothing requirements
  • Insurance requirements
  • Track or venue rules
  • Waivers and releases
  • Damage responsibility
  • Prohibited conduct
  • Conditions that may end participation

A Listing is not a substitute for an appropriate participant waiver, rental agreement, or safety briefing.

Rentals and equipment use

For rentals, identify:

  • Exact vehicle or equipment
  • Condition
  • Permitted use
  • Prohibited use
  • Mileage, hour, lap, or geographic limits
  • Fuel responsibility
  • Consumables
  • Damage deposit
  • Insurance
  • Inspection process
  • Return condition
  • Cleaning fees
  • Late-return charges
  • Breakdown procedure
  • Responsibility for damage

Take dated photographs before and after the rental.

Weather and event disruptions

Explain what happens if:

  • Weather prevents performance
  • A track closes
  • A venue becomes unavailable
  • A race or event is canceled
  • A sanctioning body changes the schedule
  • Equipment fails
  • Travel is disrupted
  • A safety concern prevents participation

State whether the result will be:

  • Rescheduling
  • Credit
  • Full refund through the standard platform cancellation flow when applicable
  • Direct monetary adjustment outside the standard platform flow when lawfully agreed and properly handled
  • Substitute service
  • Make-good
  • Lawful forfeiture

Book Listing dispute-prevention checklist

Before publishing, confirm:

  • The scope and deliverables are specific.
  • The price includes all mandatory costs.
  • Travel and materials are disclosed.
  • The calendar is current.
  • Booking confirmation rules are clear.
  • Cancellation and no-show terms are visible.
  • Weather and closure rules are explained.
  • Participant qualifications are stated.
  • Waivers and insurance requirements are ready.
  • Damage-deposit rules are documented.
  • You can provide the service safely and legally.

5. Partner Listing best practices

Partner Listings include:

  • Team sponsorships
  • Driver sponsorships
  • Event partnerships
  • Track partnerships
  • Series sponsorships
  • Product partnerships
  • Content partnerships
  • Hospitality packages
  • Promotional appearances
  • Business-to-business opportunities

A Partner Listing should describe a genuine marketing or promotional opportunity. It should not be presented as an investment, guaranteed return, ownership interest, gambling opportunity, or unregistered financial offering.

Define the opportunity

Explain:

  • Who is offering the partnership
  • Racing discipline and level
  • Team, driver, track, series, or event
  • Season, event, or campaign dates
  • Available sponsorship level
  • Rights and benefits
  • Sponsorship fee or budget commitment
  • Payment schedule
  • Contract term
  • Territory
  • Category restrictions
  • Exclusivity
  • Activation expectations

List concrete deliverables

Deliverables may include:

  • Vehicle branding
  • Driver apparel
  • Team uniforms
  • Hauler branding
  • Website placement
  • Social media content
  • Email promotion
  • Hospitality
  • Tickets
  • Appearances
  • Product integration
  • Content production
  • Show-car displays
  • Business introductions
  • Employee engagement
  • Data or reporting

State the quantity, placement, timing, duration, and approval process.

Avoid phrases such as:

  • Maximum exposure
  • Guaranteed visibility
  • Best value in racing
  • Millions of impressions
  • Guaranteed sales
  • Guaranteed return

Use specific, supportable commitments.

Support audience and performance claims

When describing:

  • Attendance
  • Television audiences
  • Streaming audiences
  • Social media reach
  • Email subscribers
  • Website traffic
  • Fan demographics
  • Engagement
  • Media value
  • Prior sponsor results

Identify the source, period, and measurement method.

Separate actual historical results from estimates or projections.

Explain approvals and content rights

Identify:

  • Who approves logos and creative materials
  • Production deadlines
  • Brand guidelines
  • Content review periods
  • Use of team, driver, series, track, and sponsor marks
  • Photography and video rights
  • Paid-media rights
  • Territory
  • Usage period
  • Post-contract use
  • Rights to archive completed work

Do not promise rights controlled by a track, series, broadcaster, manufacturer, team, driver, or other third party unless you have authority to grant them.

Address performance changes

Racing schedules and results can change.

The written agreement should explain what happens if:

  • A vehicle changes
  • A driver changes
  • A team misses an event
  • A race is canceled
  • Broadcast plans change
  • A sponsor category becomes restricted
  • An injury prevents participation
  • A venue closes
  • A series changes the schedule
  • Branding cannot be displayed
  • A promised activation cannot be completed

Possible remedies may include:

  • Replacement inventory
  • Additional content
  • Rescheduled appearances
  • Extended terms
  • Credits
  • Direct monetary adjustments outside the standard platform flow when lawfully agreed
  • Make-goods
  • Termination rights

Do not guarantee business results

RaceTeams, teams, drivers, and rights holders should not guarantee:

  • Sales
  • Leads
  • Revenue
  • Tax treatment
  • Media value
  • Return on investment
  • Championship results
  • Race participation
  • Broadcast exposure
  • Audience size

A Partner may evaluate the opportunity based on the written deliverables, but business outcomes depend on many factors outside the Seller’s control.

Use a written sponsorship agreement

A meaningful Partner transaction should include a written agreement covering:

  • Parties
  • Term
  • Deliverables
  • Payment
  • Approvals
  • Exclusivity
  • Intellectual-property rights
  • Reporting
  • Measurement
  • Cancellation
  • Make-goods
  • Force majeure
  • Conduct or morality provisions
  • Confidentiality
  • Taxes
  • Dispute resolution
  • Termination
  • Liability and indemnification

Partner Listing dispute-prevention checklist

Before publishing, confirm:

  • Every offered right is under your control.
  • Deliverables are measurable.
  • Dates and quantities are stated.
  • Audience claims have a source.
  • Estimates are identified as estimates.
  • Category exclusivity is defined.
  • Approval deadlines are realistic.
  • Payment milestones are clear.
  • Cancellation and make-good rules are included.
  • A written sponsorship agreement is ready.
  • No financial return or racing result is guaranteed.

6. Communication practices that prevent disputes

Answer questions completely

Do not give a partial answer when a Buyer is asking about a material condition, restriction, cost, or requirement.

If you do not know, say so.

For example:

I have not measured that dimension and cannot confirm fitment for your chassis. I can provide additional photographs and measurements before purchase.

That is safer than guessing.

Confirm material changes in writing

Document changes involving:

  • Price
  • Scope
  • Quantity
  • Delivery
  • Schedule
  • Materials
  • Design
  • Location
  • Shipping
  • Sponsorship rights
  • Deliverables
  • Cancellation
  • Refunds

Do not rely only on a telephone conversation for an important change.

Understand RaceTeams marketplace and lead fees

An eligible paid standard marketplace transaction completed through RaceTeams is generally subject to the 14.9% all-in RaceTeams Seller Marketplace Service Fee.

Standard RaceTeams checkout and ordinary card-processing / Stripe transaction costs are included in that fee. RaceTeams does not currently add a separate standard RaceTeams card-processing surcharge to the Seller or Buyer for ordinary marketplace checkout. Review the Marketplace Fees page and the live transaction information before committing.

Do not move payment outside RaceTeams simply to avoid an applicable RaceTeams fee. If RaceTeams generated the Buyer-Seller connection and the same or a substantially related transaction is completed outside RaceTeams within 12 months after the first documented RaceTeams introduction or contact, the Seller may owe the 10% Marketplace-Originated Lead Fee described in the Terms of Service and Marketplace Fees page.

RaceTeams may also share up to 25% of eligible RaceTeams Marketplace Service Fee revenue with qualifying participating tracks, series, event promoters, sanctioning bodies, and other approved racing organizations under RaceTeams Promoter Program terms. These program payments come from RaceTeams' fee and do not create an additional Seller or Buyer marketplace fee.

RaceTeams believes marketplace growth should help strengthen the racing community that creates it. Promoter Program proceeds can help participating organizations support initiatives such as points funds, purses, prizes, special awards, and other racer- or competitor-support programs, subject to the applicable program terms.

Off-platform payments may also reduce RaceTeams' ability to preserve transaction records, restrict payouts, process a platform cancellation, or assist with payment issues. A Seller who completes a qualifying Marketplace-Originated Transaction outside RaceTeams must report the closing and applicable transaction amount as required by the Marketplace Fees page.

Stay professional when a problem occurs

When a Buyer raises a concern:

  1. Acknowledge the message.
  2. Review the Listing and transaction record.
  3. Ask for specific evidence when needed.
  4. Explain your position without insults or threats.
  5. Offer a reasonable resolution when appropriate.
  6. Document the outcome.
  7. Notify RaceTeams when escalation is necessary.

Do not retaliate against a Buyer for submitting a good-faith complaint or review.

7. Refunds, chargebacks, and financial responsibility

The Seller is financially responsible for refunds arising from the Seller’s transaction.

Depending on the circumstances, refunded or disputed amounts may be recovered from:

  • Unpaid Seller proceeds
  • The Seller’s Stripe balance
  • Current or future payouts
  • A reserve
  • A negative balance
  • Another authorized collection method

A Seller may also be responsible for:

  • Chargeback fees
  • Payment-dispute costs
  • Losses caused by nonperformance
  • Counterfeit or stolen products
  • Fraud or misrepresentation
  • Prohibited Listings
  • Unlawful conduct
  • Failure to honor legally required refunds

A payment-provider decision does not always determine every contractual right between the Buyer and Seller.

8. Final pre-publication checklist

Before publishing any Shop, Book, or Partner Listing, ask:

  • Do I have authority to offer this?
  • Is every statement accurate?
  • Have I disclosed all known problems?
  • Are the photos current?
  • Is the total price clear?
  • Are all mandatory additional charges disclosed?
  • Is availability accurate?
  • Can I fulfill the Offering as promised?
  • Are cancellation and refund rules visible?
  • Have I disclosed legal and safety restrictions?
  • Do I have the necessary licenses and insurance?
  • Do I have the required agreements or waivers?
  • Can I support performance, audience, and fitment claims?
  • Have I kept copies of the information and records?
  • Would a reasonable Buyer understand exactly what they are purchasing?

When in doubt, disclose more information before the Buyer commits.

Clear expectations protect the Buyer, protect your business, and strengthen the entire racing community.

Sellers should also review:

  • RaceTeams Terms of Service
  • RaceTeams Listing Standards & Prohibited Items Policy
  • RaceTeams Marketplace Fees
  • RaceTeams Marketplace Transaction, Cancellation, Refund & Dispute Policy
  • RaceTeams Privacy Policy
  • Applicable payment-provider requirements
  • Seller cancellation and refund rules
  • RaceTeams Transaction Assistance Agreement, when applicable

Questions may be sent to:

support @raceteams.com