Driver Name Image Likeness (NIL) Opportunity

--- Not a real team. This is for example purposes only. ---

Partner with the personality behind the performance.

As motorsports evolves, so do sponsorship opportunities. Our Driver NIL Program allows your brand to align directly with the star at the center of the action—the driver. This isn't just a logo on a truck. It's a partnership built around personality, presence, and influence—on the track, off the track, and online.

If you're looking for authentic brand representation by an athlete who connects with fans and media alike, this package puts your name in the spotlight alongside one of racing’s most marketable drivers.

Assets & Branding Opportunities

Driver Uniform Branding
Logo placement on front chest, sleeve, or upper collar area
Seen during podium ceremonies, interviews, and pre-race events
Helmet Branding
Logo decal on one or both sides of driver helmet
Highly visible in-truck and through media coverage, livestreams, and fan content
Hero Card & Appearance Branding
Logo or mention on hero cards distributed at fan events
Co-branded driver appearances, including meet & greets or community events

Benefits of NIL Sponsorship

Direct Alignment with Driver Persona – Personality-driven marketing from a trusted figure in the sport
Social Media Integration – Regular shout-outs, product tags, and co-branded posts
Interview Visibility – Logo appears during driver media obligations, livestreams, and podcasts
Photo & Video Content – Use of driver likeness and team-approved imagery in your marketing campaigns
Product Endorsement Opportunities – Personalized review or testimonial from the driver (pending approval)

Exposure Opportunities

Visibility during grid walks, driver intros, and TV/podium moments
Meet-and-greet events, sponsor activations, or hospitality experiences featuring the driver
Off the Track & Online:
Personalized video shout-outs or promotional clips
Instagram Stories/Reels, TikToks, X posts, and live sessions
Brand tagged in fan-shared images and team coverage

Custom Activation Add-Ons (Optional):

Co-Branded Content Series – BTS footage, “day in the life,” or track previews
Branded Driver Merch Collab – Limited edition hats, shirts, or stickers
Discount Code or Affiliate Promotion – Drive sales and track fan engagement
Corporate Appearances – Driver visit to your office, store, or event (fee varies)

Why NIL Works in Motorsports:

Fans follow drivers more than teams—your brand rides with their momentum
Athletes build trust, loyalty, and influence in key demographics
NIL deals create personality-driven content that cuts through the noise
Brand storytelling feels natural when tied to a real racing journey

Let’s Get Rolling:

Book your Driver NIL Sponsorship today on RaceTeams.com
Available for season-long, multi-race, or single-event packages

--- Image license and credit through Shutterstock, Inc. and Rich Corbett Photo ---

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Racing family

Off Road Classes

SXS-UTVTrucks

Sponsorship details

Competition LevelNational
Sponsorship TermSeason
Sponsorship TypeName Image Likeness - NIL
Combined social media followers75,0001 - 100,000

Reviews (0)

About the listing author

Hello, I'm Chris Woods Off-Road Racing.

--Not a real team. This is for example purpose only. --

Conquering the Desert, One Victory at a Time.

For decades, Chris Woods Racing has been a dominant force in West Coast off-road racing, competing in the toughest, most grueling desert races across the United States. Known for fielding multiple elite race trucks, our team has built a reputation for speed, endurance, and relentless determination.

With three victories each at the legendary Peppermint 400 and Keno 500, Chris Woods Racing has proven time and time again that we thrive where others break. Our team is built on a foundation of innovation, precision engineering, and a fearless approach to tackling the harshest terrains and most unforgiving courses in off-road racing.

What Drives Us?

Multi-Time Champions – Six marquee victories across the biggest off-road events in the U.S.
Elite Driver & Crew Lineup – A powerhouse team of skilled drivers, mechanics, and strategists.
Race-Proven Machines – State-of-the-art Trophy Trucks & Class 1 Buggies designed for extreme conditions.
Unbreakable Spirit – Overcoming brutal environments, mechanical challenges, and fierce competition to finish on top.

From high-speed desert sprints to punishing endurance runs, Chris Woods Racing continues to set the benchmark for off-road excellence. With a history built on horsepower, resilience, and the pursuit of victory, our mission is simple: Win. Dominate. Repeat.

Desert Racing. Unmatched Performance. Legendary Results.

#ChrisWoodsRacing #OffRoadLegend #Peppermint400 #Keno500 #TrophyTruck #DesertDominance

--- Image license and credit through Shutterstock, Inc. and Rich Corbett Photo ---

--- Video license Creative Commons (CC) ---

View profile

--Not a real team. This is for example purpose only. --

Conquering the Desert, One Victory at a Time.

What Drives Us?

Multi-Time Champions – Six marquee victories across the biggest off-road events in the U.S.
Elite Driver & Crew Lineup – A powerhouse team of skilled drivers, mechanics, and strategists.
Race-Proven Machines – State-of-the-art Trophy Trucks & Class 1 Buggies designed for extreme conditions.
Unbreakable Spirit – Overcoming brutal environments, mechanical challenges, and fierce competition to finish on top.

Desert Racing. Unmatched Performance. Legendary Results.

#ChrisWoodsRacing #OffRoadLegend #Peppermint400 #Keno500 #TrophyTruck #DesertDominance

--- Image license and credit through Shutterstock, Inc. and Rich Corbett Photo ---

--- Video license Creative Commons (CC) ---